![]() ![]() It has been said that Yelp Ads have an average CPC higher than many other ad platforms, although it’s important to note that people on Yelp are typically later in the buying stage than those searching on Google. Before we get into how to set up Yelp Ads, let’s first review a few of the key similarities and differences between the ad platforms.īoth Google Ads and Yelp Ads are PPC platforms that charge based on the number of clicks as opposed to impressions. One of the first questions that marketers and local businesses may have is whether to advertise on Google Ads or Yelp Ads. The ads below are referred to as Custom Ads that include the option to select that image and Yelp review that is displayed to users: Google Ads vs. On business pages, you can see there’s an option to advertise on competitor pages. Just like Google Ads, you can see the sponsored results appear above the organic results in their search results: In this guide, we’ll just focus on Yelp Ads, which allow businesses to display mobile and desktop ads on both their search results page and on business pages. Introduction to Yelp Adsįirst off, it’s important to note that there are other premium options for businesses other than just Yelp Ads, these include: Key Metrics to Track Your Yelp Ads Performance In addition, we’ll discuss several key metrics to track to improve your Yelp Ads PPC performance over time. Whether you’re managing Yelp Ads for your own local business or for clients, in this guide, we’ll discuss how to get set up with the platform. While there are many local marketing tools that can help you grow the business's reviews faster, others may want to skip the line and get in front of their target customers right away. The challenge for many local businesses, however, is that this can take a significant amount of time to develop word-of-mouth organically, especially for newer establishments. When it comes to growing a local business, word-of-mouth is one of the most powerful marketing tools at your disposal. ![]()
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